Other than smiling sweetly and writing words wherever, I also do all this…and if you’re keen to learn more about my process? Find out more here

Creative Sparks ~ elevating brands with strategic insights and creative concepts

Strategic Thinking

Rebrands & Campaigns

Ideas & Punchy Taglines 💡

Voice & Storytelling ~ crafting unique brand voices and compelling narratives

Tone of Voice (full guides)

Scripts & Stories

Naming ✏️

Content Mastery ~ engaging content across all formats and standout packaging

Short & Long Form

Digital & Print

Packaging 📦

Leadership & Fun ~ because work should make you smile, and pizza is always a good idea

Team Direction

Writing Coaching

Lists & Pizza 🍕

Want me to do it all for you? Head to my hello page.

Some things people say about me…

“You need Victoria - she's the best. In a seemingly effortless way she codified the personality of the Lucky Saint brand, creating clear tone of voice guidelines for the team. Victoria led our team beautifully, wilfully steering us away from any cliches, she was confident with zero BS and helpfully provided a good amount of challenge. I relish our ongoing relationship as Victoria regularly trains our ever-growing team, she is a true bar-raiser.” Emma Heal, MD of Lucky Saint

“Victoria-Anne is a force of nature, and brilliant to work with. Her energy and enthusiasm make her feel completely integrated within the team. She's brave in front of clients, getting her voice across, whilst also making them feel heard. Her personality is as powerful as her work, and her words.” Stuart Watson, Founder and ECD of Nomad

“I had the pleasure of collaborating with Victoria on multiple projects at Edgard & Cooper over three years. She made significant contributions to shaping our new brand identity and the redesign of our cat packaging, along with crafting our new tone of voice. Victoria consistently challenges conventions and is always two steps ahead when it comes to creative strategy and storytelling. She has a great eye for details and showcased remarkable versatility in her writing style, effortlessly adapting for various campaigns and audiences. I strongly recommend partnering with her as she excels in overcoming complex creative hurdles with refreshing innovation, all while staying aligned with the strategic and commercial intent.” Emma Pieters, Brand Development Manager at Edgard & Cooper

“We worked with Victoria on a number of projects and she has nailed every one of them. Sharp when we need sharp, softer when that was what was required and anything in between. Developing TOV with clients, writing headlines clients have jumped for joy at, and whole technical websites for complicated charities. High recommendation from us.” Tansy Drake, former founder of Umbrella Studios

“I had the pleasure of working with Victoria on Samsung's Unbox Your Phone campaign. She's a great copywriter: able to quickly grasp the purpose of the content, and used clever wording and pithy phrases to ensure it was informative and eye-catching. She was trusted by all to deliver her work on time and to an excellent standard. She's also just a lovely person - which made working with her a pleasure. I wouldn't hesitate to work with her again.” Gannesh Rajah, Independent producer, former Account Director We Are Social

“Victoria was a pleasure to work with. Thrown in straight at the deep end on a complex animation script, she was able to quickly grasp the problem, meet the client, liaise with the design team and keep a cool head within a challenging timeframe—all within the first hour of meeting us! Always trying to add value, interested in all aspects of our work and all done with a smile.” Tom Dance, Creative Director, Landor (formerly Creative Director at Design Bridge)