Spearheading a creative rebrand and a revolution in the pet industry for Edgard & Cooper

Press:
Pet Gazette
The Grocer
Little Black Book

Awards:
Silver Pentaward, best packaging design

It all began with some serious pet passion and an insight. Because the truth is big pet food misleads pet parents with poor ingredients and false claims. So we started reframing the conversation and changing Edgard & Cooper the brand from cutesy chilled to challenger. To make a difference to pets and the planet while standing out from the rest. The challenge was to help them shout out bravely about their beliefs and convictions in a way that felt activist but also relatable. And would encourage people to join the revolution in food for pets.

Created in house with partner Hannah Bloomfield

This is a world where pets come first

A global rebrand, from strategy, tone of voice, and delivery on multiple platforms. Training teams and leading the transcreation of new words across the world.

Cat food

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Cat food 〰️

Film created together with We Are Pi

Naming a whole, new range

Edgard & Cooper wanted to launch a new line of dog treats to appeal to consumers who want to feel closer to their pets. This involved looking at insights, coming up with a strategy, naming, applying the new tone of voice onto pack and making sure the designs felt cohesive.