In Their Hands

Making the girls from this non profit, heard before anyone else.

With echoes of Queen & Slim, we helped this organisation (who provide vital access to sexual health services to girls in Africa) create branding that felt revolutionary and challenging. Something loud and proud and promises real change for girls. To elevate girls and put their voices front and centre. We settled on a typographic route with bold colours leaving you in no doubt about the healthcare revolution ITH has begun.

Tone of voice workshop

Tone of voice guidelines for brand book

Brand values

Brand story

Brand concepts development

Messaging across all platforms

Messaging house

Web copy

Agency: Umbrella
Design partner: Ben Longden