Greenpeace: People vs. Oil

A unifying, badass branding identity for a global campaign against the oil industry.

From start to finish we worked with Greenpeace HQ in Amsterdam to make a flexible brand and
messaging system that each Greenpeace team around the world could change depending on their
audience’s needs and where in the world they are located.

Naming workshop.

Global naming system.

Campaign aim, taglines and messaging.

Online brand portal and campaign site copy.

Tone of voice guidelines.

Social media assets.

T-shirts, badges, stickers.

Agency: Human After All