Lucky Saint
A saintly rebrand of non-alcoholic beer brand Lucky Saint, with a top-to-bottle refresh of all words, from messaging and social, to manifestos.
TOV workshop
New TOV guidelines
Taglines and messaging house
New manifesto and brand story
Creative concept development
Short films for social media
Ongoing campaign ideas
Training the Lucky Saint marketing team in their new voice
Made together with Creative Director, Oliver Dixon
