Something Originals/Johnnie Walker: Documentary

Writing for Something Originals (partnered with Partizan films), and Emmy and triple BAFTA-winning director Anthony Wonke, for a documentary about the rise of Johnnie Walker, aired on the Discovery Channel.

The copy needed to speak to the iconic history of Johnnie Walker whisky
and to stand out, so documentary fans would immediately want to add to it
their must-see watch lists.

Documentary campaign slogan featured in all comms, including trailer

Campaign creative and taglines for all social media

Film synopsis on official website, Discovery Channel and IMDb

• Watch the full documentary here

Agency: Something